Good ideas thrive anywhere.
My approach has always been to inform, not sell. The audience who views my work gives up their precious time to look at or listen to my message. It is my responsibility to reward them for their time and effort with important information wrapped in an engaging idea.
If the information is truly helpful, and clearly and enticingly presented, a good product or service will sell itself.
This same rule applies to print ads, TV, or websites, emails, or any other media new or traditional.